In a world where almost every customer starts their search on Google, being visible in the search results is not a luxury it’s a necessity. Search Engine Optimization, better known as SEO, helps your website rank higher in search engines like Google. But how exactly does SEO work, and why should you invest in it?
Wat is SEO?
SEO stands for “search engine optimization.” It is the process of optimizing your Web site so that search engines understand what your site is about and find it worthwhile to show up high in the results. The goal is to attract more organic (free) traffic to your website.
SEO consists of three major pillars:
-
Technical SEO
Make sure your website is technically sound. Think fast loading, mobile-friendly, a clear structure and error-free code.
-
Content
Search engines love valuable and relevant content. Write blogs, product pages and landing pages that respond to your target audience’s search queries.
-
Authority (link building)
The more other relevant websites link to your site, the more trustworthy Google finds you. This increases your ranking in search results.
Why is SEO important?
-
SEO often automatically makes for a better website: faster, more user-friendly and clearer.
-
People who come in through search engines are often already looking for what you offer. That generates quality leads.
Common mistakes
-
Not enough focus on relevant keywords.
-
Poor mobile experience.
-
No clear structure or internal links.
-
Writing content for search engines instead of people.
How to start SEO?
-
Do a keyword research.
-
Optimize your pages: titles, meta-descriptions, headlines and images.
-
Publish new, valuable content regularly.
-
Actively build a strong backlink profile.
-
Use tools such as Google Search Console or SEO software such as Ahrefs, SEMrush or Yoast SEO for WordPress.