“You know you’re desperate for answers when you search the second page of Google.” Actually, you don’t need more than this sentence to realize that Google ads are definitely worth it. The sentence shows that people almost never go to the second page of Google to see their questions answered. Conclusion: get to the first page. How? Google Ads. Not convinced? We’ll give you 3 more reasons.
Are you someone who browses all search results on Google? We highly doubt it. Or you had to be very desperate for an answer. Most people only view the first page of the Google search results. In fact: the first half of the first page.
Of course it is important to have a good SEO in order to be as high in the ranking as possible. But that is a long-term process. Google ads play a useful role in this process and automatically put you at the top of the search results with the keywords that are important to you. But why do also you benefit from this?
1. Highest market share, double ROI
Google is and remains the most popular search engine on the internet. It dominates just about every aspect of the online world. Even offline, it is impossible to avoid Google. For example, a friend who asks you “Maybe you should Google that?”. Right, Google has even become a verb.
Even if we compare Google with other search engines, Google is playing on an extraterrestrial level. It dominates more than 93% of users worldwide on mobile devices, according to Net MarketShare.
The graph shows that Yahoo and Bing and other search engines do not even come close to dominating Google in the past 12 months. On desktop, Google reaches more than 70%, on tablets more than 88%.
So chances are that you as a company, with a specific target group, will definitely reach your target group on Google. Google acts as a platform that reaches even the most segmented and specific audience.
Google is also ideal for your ROI. According to Google studies and their Economic Impact Report advertisers will generate an average of €2 for every €1 they spend. A doubling of the ROI!
2. Suitable for multiple purposes
Google Ads has various advertising options for every business model and objective. It’s far from being a one-trick show pony. Every industry can agree with one of the available advertising methods.
Just want to stick with text-based ads in Google search results? No problem. Want to showcase your local business on Google Maps? That’s easy as well. Are you good at creating videos that showcase your business? Or do you have someone who can? Advertise with Google on YouTube.
You can run campaigns using:
- Gmail
- YouTube
- Google search results
- Maps
- …
On top of that you can also apply a remarketing strategy. Didn’t have a conversion from the first time people end up on your ad? Then create a new campaign that focuses on that specific target group.
3. Fast sales, less work
Do you want to advertise on social media? Definitely a good plan! But for that you need a good basis. Do you have enough followers, likes, shares, …? Building a good social media strategy is essential, but it takes a lot of effort, time and can be tricky.
The same goes for SEO. You can’t just set this up overnight. There is a marketing technique behind it that takes months to get results. You have to find keywords, create content, optimize your website, you name it. Once all this is in place, there are countless other companies that want to take your place at the top of the search engines. It’s a hell of a battle and requires a continuous follow-up.
Digital marketing techniques can certainly be successful, but this does not happen overnight. With one exception: Google ads. With Google Ads, sales can come right when a campaign starts!