Do you have vacancies that are hard to fill? Then it is time to work on your employer branding. In this blog you will discover how a strong employer brand helps you attract the right talent, why video and social media are indispensable, and how you can start today. Do you have vacancies that are hard to fill? Then it is time to work on your employer branding. In this blog you will discover how a strong employer brand helps you attract the right talent, why video and social media are indispensable, and how you can start today.
What exactly is employer branding?
Employer branding is all about how you are perceived as an employer. It is the overall picture of your reputation, culture, values and working environment. With a strong employer brand, you make it clear why exactly someone would want to work for your company. Not just to fill vacancies, but also to retain employees for longer.
A strong employer brand is not a luxury, but a necessity in a tight labour market.
Why employer branding is increasingly important
The war for talent is in full swing. Candidates are spoilt for choice and base their preferences on more than just salary. Consider:
- Company culture
- Development opportunities
- Social relevance
- Flexibility and work-life balance
If your company does not tell a clear story about this, candidates will simply choose someone else. So strong employer branding is crucial, both for your recruitment strategy and for retaining talent.
How do you start employer branding?
Employer branding is not a quick fix, but a strategic process. A good first step is to take an honest look at your company:
- What makes working for you unique?
- What do current employees say about you?
- What values and ambitions do you want to project?
Once this is clear, you can turn it into content: a strong story that you tell through different channels.
Employer branding and video: a golden duo
Video is the format to make your company culture and atmosphere tangible. Think of:
- A behind-the-scenes of a typical working day
- Testimonials from colleagues
- A short corporate video that brings your mission and vision to life
At Fienix, we help companies develop and produce employer branding videos that are authentic, visually strong and targeted. Videos are ideal for sharing on your website, on job pages and of course: on social media.
Social media as an engine for your employer brand
Social media are indispensable if you want to build a strong employer image. It is the place where candidates discover, follow and evaluate you. By posting structurally and consistently about
- Your team
- Projects behind the scenes
- Company events
- Successes and collaborations
…you make your company recognizable and attractive to potential candidates. Think beyond LinkedIn: Instagram, Facebook and even TikTok can also work surprisingly well, depending on your target audience.
Example: how a social media strategy makes a difference
A great example is Steelduxx, a company specializing in steel transport. Since we started managing their social media channels, they saw their reach and engagement soar.
Through authentic posts, behind-the-scenes images and a recognizable style, their brand awareness also grew as an employer.
Internal employer branding: don't forget your own people
Employer branding does not stop after filling your vacancy. A strong employer brand also works internally:
- Involve your employees in your content
- Appreciate their contribution openly
- Ask for feedback regularly
They are your first ambassadors, and often your best.
Measure the effect of your employer branding
Make sure you make results measurable. Look at:
- Number of qualitative job applications
- Growth in followers and interaction on social media
- Employee satisfaction and turnover
Use tools such as Google Analytics, LinkedIn Analytics or specialized HR software to track and adjust your progress.
Getting started with employer branding? We help you on your way
Whether you want to take a first step or strengthen your current approach: we think with you.
At Fienix, we combine strategy, content creation and distribution into an approach that suits your company.
From a strong employer branding video to a well-thought-out social media strategy, we make sure you stand out as an employer.
👉 Do you have any vacancies? Then this is the time to work on your employer branding.
Contact us for an informal meeting via e-mail or phone.