Nowadays, buying decisions are increasingly made online. The step to go to a physical store is a threshold higher because of the popularity of webshops. And not only web shops, social media also play a major role in buying decisions. We give you 11 reasons to choose a web shop anyway.
Online shopping. Scroll through all kinds of products in your sweatpants, order and wait for the parcel to be delivered to your doorstep.
You most likely do it yourself, so why not offer it to your customers yourself? That’s why: 11 advantages of a web shop.
1. Open 24/7
The big advantage of a web shop: you are open 24/7 to all your customers. Web shops do not have opening hours. Customers can still shop and order products after their working hours without any stress. Or just at night when they can’t sleep? Or when getting up, … Everything is possible.
And no, this doesn’t take any more work. You can stay in bed yourself or take care of other aspects of your business while your web shop takes care of the sales. Handy, right?
2. Fast & Affordable
Do you have a physical store yet? Then a web shop is an ideal opportunity to add an extra sales tool to your business. And it doesn’t always have to cost a lot! We offer tailor-made proposals, for large and small!
No physical store (yet)? Even then a webshop is ideal. You have low start-up costs and you don’t need to rent a property. Make sure you have a good corporate identity to unpack online. We can help you with this too! Be sure to ask for your branding!
3. Wide range
Unlike a physical store, web space is unlimited. You can make your product range as wide as you want. (Important: make sure that the offer remains sufficiently clear at all times).
In addition, it is not necessary to always have all products in stock. Do you work with suppliers? Then you can choose to have the products delivered directly from the supplier to the customer.
4. (Inter)national
Are you ready for that extra step? Are you already selling well in your country, but do you also want to push your limits? the meaning of ‘www’ speaks for itself: world wide web. Preserve your national audience, conquer Europe and consequently the rest of the world.
Tip: do you choose to sell internationally? Then make sure your domain name is .com.
5. Analytics!
Of course you have general statistics, but it can also be more detailed. Which pages does the customer visit most often? At which products does the customer drop out? Is the web shop easy to navigate? These are all questions that you can easily answer with analytics. Get to know your target group even better!
6. SOCIAL MEDIA!!
Okay, this is perhaps one of the most important aspects of a web shop: social media! Did you know that 43% of internet users first consult social media before making a buying decision? That’s 43% of potential customers that you miss out on if you exclude yourself from social media.
Do you have a web shop? Then you can easily link your products with a Facebook & Instagram Shop: from Shopify to WooCommerce.
Yeah, you read it right. That’s your extra web shop! Besides your web shop, you can sell all your products on social media by simply giving your photos the right ‘tag’. Less than a minute’s work.
7. Install a pixel and retarget
Are you sometimes curious about where your customers will go after leaving your physical store without any purchases?
With a web shop you can reach them again: retargeting. Is someone visiting your web shop? Then your pixel will ensure that you can easily reach them again in the period that follows with personalized advertisements.
9. Quick and inexpensive adjustments
Would you like to expand your product range? That’s easy. A web shop allows you to easily add products, add images and test different prices.
At Fienix we are happy to help you with all your adjustments. Is your hosting with us? Then we provide free updates and text modifications in your web shop!
10. Achieve follow-up orders more easily
With a web shop it is much easier to realize follow-up orders. Make sure that customers leave their email (e.g. with a discount code) and send mailings with personalized offers.
In addition, you can advertise related items on the product pages of your web shop. Cross-sell or up-sell. E.g.: is someone buying trousers? Then a t-shirt will come out that fits well, or a belt. The choice is unlimited!
11. Don't wait at the checkout
Afraid of all the hustle and bustle in the narrow corridors of the supermarket? Or the long queues at the ticket booths in your favourite shop? Your web shop takes all those worries away. Sales, holidays, you won’t have to wait in line for a second.